Google Ranking Factors: These 11 Matter the Most

In order to increase the CTR, you should think about a good title and a well-designed thumbnail. The watch time shows how long users watched a video on YouTube in total. If a user watched a video for 5 minutes and a second user watched it for 4 minutes, the total watch time is 9 minutes.

Domain Age and Domain Authority

We’ve discussed content in this guide to Google SEO ranking factors. That’s because it’s one of the most important search ranking factors (right up there with user experience, links, and RankBrain, which we’ll get to in a while). A local rank tracker tool is a specialized software designed to monitor and analyze the search engine rankings of local keywords for local businesses. It works by allowing businesses to input their targeted local keywords, which SEO Anomaly are phrases or terms that include location-specific information relevant to their products or services. Once the local keywords are entered into the tool, it continuously tracks the search engine rankings of the business’s website for those keywords in Google. Each contributes to the broader picture of your local SEO efforts.

• Basically, Google is driven by wanting to provide the best search results it can so that it has a market-leading product.
• Third-party SEO tools like Moz Pro can provide in-depth insights into your rankings and website performance.
• If you don’t tell Google the original page you want to rank by using canonical tags, your pages will compete with each other and this affects your SEO negatively.

Bounce rate

We based this conclusion on the fact that highly specific queries with four or five search terms are not returning results for highly trafficked websites. However, even for these smaller sites, fast websites with lower TTFB are consistently ranked higher than slower websites with higher TTFB. Unfortunately, the exact definition of “site speed” remained open to speculation. The mystery widened further in June, when Google’s Matt Cutts announced that slow-performing mobile sites would soon be penalized in search rankings as well.

Site Speed

Google knows the difference between user generated content and site published content. Links coming from the main content of a page are known as contextual or editorial links. You want to have links from lots of different domains and IP ranges for maximum effect. A link from a domain and/or page that is relevant… is much more valuable than a link coming from an irrelevant site.

And if your site has a reputation for publishing useful, trusted content, that’s going to help your rankings in a major way. If so, you’re going to find yourself with a massive rankings boost. But these links also help boost your site’s overall Domain Authority, which is your site’s authority as a whole. And if they can’t access certain parts of your page, that’s going to hurt your search engine visibility too. If search engines are blocked from accessing the page (for example, from Robots.txt), they won’t index the page at all. To speed up the indexing of new and updated content, you can start by creating a sitemap in WordPress.

Rank Tracker lets you track up to 10,000 keyword rankings for “regular” organic search by country, state, city, and even ZIP/postal code. That said, citations can still help searchers discover your business online. This is because directories often rank on the search results for local queries. So if you’re in those directories, the people who click on them in the search results may find your business.